Content Pillars
A content pillar is a format paired with a topic — a repeatable combination a brand commits to creating again and again.
Format
Topic
Content Pillar
Every brand should have at least 4 content pillars they consistently create in — enough to stay varied, but few enough to stay recognizable.
Example pillars
One Shot
Relatable Situation
Relatable Situation One-Shots
A single continuous take dropping the viewer into a moment they’ve clearly lived through themselves — no explanation needed, just recognition.
One Shot
Process Explainer
Behind-the-Process One-Shots
One continuous take walking through how something actually gets made — the steps, the tools, the real workflow behind the result.
Talking Head
Personal Story
Personal Story Talking Heads
Direct-to-camera moments sharing a real experience or lesson — the presence and voice do the work of building trust over time.
Carousel
Common Mistakes
Common Mistakes Carousels
A swipeable breakdown of the mistakes people keep making — practical, save-worthy, and easy to keep making new versions of.